Brand creation VsOEM- problems solvable.docVIP

 PAGE \* MERGEFORMAT 14 Brand creation VsOEM: problems solvable Enterprise’s brand infinite mystery. For an investor, the creation of the brand or amp;quot;moveamp;quot; with someone else’s brand to do OEM, depends on the brand’s relative position in the market, as well as the producer’s own strength. Investors decided to create the brand, or OEM, we must fully analyze the entire business and brand in the market conditions before making decisions, not be too hasty. amp;quot;At present, over 90% of China’s household electrical appliance enterprises have varying degrees of implementation of the OEM, they are all working to the world home appliance giant.amp;quot; This is a recent commercial by the China Household Electrical Appliances Association’s amp;quot;Seminar-cum-operation of home appliances OEM experience-sharing sessions amp;quot;on the disclosed information. OEM (English full name of the original equipment manufacturer) OEM refers to the co-brandable, commonly known as amp;quot;OEM.amp;quot; In the manufacturing process of the product, the original equipment manufacturers are usually from other original equipment manufacturers to buy components or machine, or to integrate them into their products, and then their own brand for sale available to the public. Manufacturers must be required for brandable, do not enjoy the rights of the brand. Case 1 Hualian Supermarket has already landed a number of Chinese cities. When a customer entered the Hualian supermarket, you will find, from the sewing kit, screws wires, stationery supplies, plumbing fittings to the hand cream a series of amp;quot;Hualian Supermarketamp;quot; brand series of mix bag commodity. Of course, these goods are not Hualian Supermarket own production, and their lady’s from an unknown company in Jiangsu, while the hand cream actually produced in Shanghai Gao Zi cosmetics company. Case 2 Beginning in 2002, Hi-Tech Wealth Inc. started the first integrated PDA market, the first shot. They