Brand Construction Problems and Solutions.docVIP

 PAGE \* MERGEFORMAT 17 Brand Construction Problems and Solutions Abstract: The concept of brand extension and carry a lot of information, from brand awareness, brand equity, brand personality, brand management, brand consumer, brand relationships, the brands of the brand from a different perspective of interpretation of the meaning of the various hosts and links kinds of social relations, brand building is not only to the concerns of business, and the whole society should attach great importance. society in various fields and industries, all levels should establish brand awareness, strengthen their own brand building. The Government should actively promote brand awareness and take action for their own brand building, business will have to enhance the brand culture, shaping the brand’s unique core values. Keywords: brand; brand awareness; brand building Currently, the research from the brand concept brand, brand awareness, brand equity, brand personality, brand management, brand consumer, brand relationships and other latitude to discuss, research subject from different perspectives and the interpretation of the connotation of the brand and the link load various social relations, in which the brand connotation Yanjiu on brand building for the great theoretical significance. In this paper, reference Yi Wang, based on the results of academic research, the main concept of the meaning of the brand; analysis of brand-building problems and propose appropriate suggestions and strategies.  First, the connotation of the brand (A) of the definition of the concept of early brand  The concept of brand as a brand awareness and brand management is a core issue, is that people form the basis of brand awareness. On the definition and performance of the brand from the stigma of medieval Spain beast to now, the market economy as the enterprise winning the competition weapons, has been in development and changes, whether Shi Zhanpai entrepreneurs, academi