Brand core values- change in the same.docVIP

 PAGE \* MERGEFORMAT 5 Brand core values: change in the same Brand advertising is an indispensable means of shaping the process, what kind of advertising’s most fascinating about it? Through the usual observation, it is easy to see that the audience loved the deep advertising, must be changed, there are attractive, while the monotony of advertising are always the people are tired. In contrast, brand succeed in a highly competitive market place, it is necessary to establish stability in the minds of the consumer brand value content, and to continue long-term accumulation. The most taboo in the eastern a hammer West a stick, playing one of this idea today, and tomorrow Huyou a kind of trick. This has created a paradox, then, how to make the brand value as a major communication carrier’s brand symbol in a changing inherited a unified brand value? Brand symbol is diverse and complex, when it comes to the brand messages to consumers all text, images, characters, symbols and behavior belong to the scope of the brand, brand identity, store the color / layout / shop personnel, clothing and Language, advertising spokesperson, TV commercials, the brand founder, and so are the brand symbol. We try to studies from the symbolic point of view to solve this problem with a brand value to determine the succession of the brand symbol to find a realization of the path. This method can be divided into the following five steps to complete. First of all, the brand currently has a variety of brand symbol to be a comprehensive collection of collation, the brand value-based lines, symbols of these brands to re-deconstruction, extract the core elements, among them the value of looking for the same elements, and to merge the elements of similarity which are classified, and then follow these core elements and the distance between the brand value and the distance between the various elements of plot elements of the brand value of the relationship with the bit layout plan. Secondly, a n