Brand core values - the main force fell in love with a brand.docVIP

 PAGE \* MERGEFORMAT 6 Brand core values - the main force fell in love with a brand People without a soul can not have good success in life, and similarly, a brand’s core values #8203;#8203;is not clear and can not grow strong brands. Brand management is clearly the center of the work plan outlines the brand’s core values, and after ten or twenty years, or even a hundred years of brand building process and always to uphold the core values. Only in the long years to come with extraordinary powers of concentration to do this, will not be sign of trouble the interference, to create strong brands. Content and core values #8203;#8203;of the core values #8203;#8203;of the brand is always best to safeguard the strategic significance of the same Many domestic brands, there is almost no core values #8203;#8203;of the brand positioning, marketing strategy by the tactical objectives are often deviate from the core values #8203;#8203;about the pursuit of advertising is free, subject demands a new month, year after year change into Xin Tian. Although how much a lot of marketing, advertising can also promote product sales, but a few years only to find that brand equity, the overall sense of the value and brand prestige have not been improved. Brand core values #8203;#8203;are the main part of brand equity, which allow consumers to clearly identify and clearly point to remember the interests of the brand personality, is driving consumer acceptance and even love a brand like the main force. The ultimate core value is the pursuit of brand is a brand marketing communication activities the origin, that is, all the value activities of enterprises (direct display in front of consumers is the marketing communication activities should be launched around the core value of the brand is the core value of the brand expression and deduction, and the fullness and strengthen the brand core values. brand management is clearly the center of the work plan outlines the brand’s core va