Brand compound fertilizer market failure case analysis.docVIP

 PAGE \* MERGEFORMAT 5 Brand compound fertilizer market failure case analysis Fertilizer is needed in the soil of nutrients together with the chemical made of agricultural fertilizer, because of its content rich in many components, application convenience, the price is more comprehensive economic and other reasons, more and more farmers are now welcome to the user has become an important agricultural production as a means of fertilizing and sales is also growing. It is understood that only the Guangxi region had annual sales of fertilizer hundreds of thousands of tons, the country’s sales even more substantial. 1, compound fertilizer sales features: Fertilizer sales and sales of all industrial products as affected by product quality, product characteristics, regional characteristics, human promotion and marketing plan and other comprehensive factors, successful sales is often a better grasp of the various combination of factors, or in a certain better performance in several aspects in order to achieve sales success. Sales should be carefully analyzed the following aspects of the work, good marketing plan, or sale would be problems. 1, the product quality should be excellent, which is the basis of sales; 2, the product should be marketable, to sell products tailored to local characteristics; 3, do publicity and promotion, establish brand awareness, whether it is packaging or advertising should have a a good image; 4, sales channels should be smooth, which is the key to sales, to make products more quickly to meet with consumers; 5, the target market to do market research, grasp the market demand dynamics. Production of a chemical plant in Jiangsu хх brand compound fertilizer at the local and surrounding areas have a certain market, but the brand awareness and sales have not been major breakthroughs. 2002 Southwest a chain of large agricultural enterprises to the south of the Yangtze River хх brand compound fertilizer market exclusive distribution rights in