Brand communication towards more than a stone carving.docVIP

 PAGE \* MERGEFORMAT 4 Brand communication towards ‘more than a stone carving’ Bacardi to launch its own radio station - B-Live, there are many areas worthy of our consideration, where I talk about the perspective of brand communication. The event marks the Bacardi brand taken a huge step on the spread and will lead a period of time counterparts, but also a direct reflection of brand communication in accelerating the move toward ‘a stone’s throw many birds’ era. An eagle: brand communication material with the explosive, can cause a wide range thinking, fame. This is easy to understand, and many brands are in the pursuit of this ‘eagle’. It can be said Bacardi to launch its own radio station, which itself has a considerable explosive, other examples of another example, the snow child pearl industry, first of its kind to open to launch ‘bead drilling battle’ movement, so that the original no problem at the pearls and Diamond war, and quickly ignited the flames of war, attracted to the pattern of the jewelry industry began to shock. 2 Eagle: brand communication material can be slowly settling process, into a ‘brand allusion’. Need to be explained that the allusion refers to the brand the brand in its birth and development process can occur brand features highlight the landmark events; The primary role of the brand in its allusions can be quickly communicated to the Volkswagen brand features, and strengthen the public’s brand cognitive, and because of the brand vivid allusions, interest, uniqueness and legendary status that allows the public to easily remember and take the initiative to spread, thus effectively promoting the wide dissemination of the brand. Manufacture of news events as a brand communication material, is that many brands are good at doing and often do, but eventually can become a brand not many allusions. However, the Bacardi to launch its own radio station in essence is a media company to invest and control the media, so that the new birth of m