Brand community to create loyal customers.docVIP

 PAGE \* MERGEFORMAT 9 Brand community to create loyal customers Compile / reporter Deng Bing ‘We found that brand-building community (brand community), will bring together customers and for customers to establish a link between the companies really can bring immediate value to the customer have the opportunity to exchange their experiences, views and ideas. ‘America’s De Paul University (DePaul University), Professor阿尔穆尼兹 and the United States Tang Temple University (Temple University), Professor Hepp Sichone hundreds of brands in the study communities, examples, concluded that’ More and more companies are building around the company’s products or support the use of the formation of the ‘brand community’, which will enhance the brand loyalty concept to a new level. Brand communities are often able to further strengthen the brand loyalty of consumers, and consumers and companies to establish a long-term close relationship. Brand community is seen as an investment, rather than spending! ‘ Companies to build brand communities, success stories from the rock band, TV series, to the automotive, computer, beverage variety and so forth. Interactive bring value to The brand community will have common sense and preferences of specific consumers together and let them interact and businesses, making the brand community members a sense of belonging. It as the marketing value of enterprises, no marketing people can be fully tapped. Let us first define what the brand community. Muniz and Sichone that the brand community is a brand built on a set of organized between advocates of social relationships based on professionalism, without geographical constraints community. There are three main characteristics of such communities: common sense, common rituals and traditions and the moral sense of responsibility. When the community members felt that a particular brand is a strong sense of dependency, especially when members feel a stronger sense of belonging, common sense w