Brand Challenges- viral marketing mystery.docVIP

 PAGE \* MERGEFORMAT 11 Brand Challenges: viral marketing mystery ■ text / Knowledge @ Wharton Wants to succeed in the digital age, when the brand to sell products to consumers must meet consumer demand -. ‘Either meet our expectations, I have no relationship with either’ Before the summer of 2012, Park Jae-phase (Psy) or an unremarkable Korean singer, in the summer, he made a first smash hit singles lt;lt; Gangnam Style gt;gt; (Gangnam Style). Since then, the music video will break all records, becoming the largest number ever to watch a video, to May 2014, this video has over 2 billion hits. 2 billion is a huge number. There are more than two billion of the world’s people can access the Internet, which is equivalent to the internet once everyone had seen this video. Whatever you think Gangnam Style gt;gt; lt;lt; flattering or annoying, Park Jae-degree video with this spread is a unique and successful in human history. And not just the Park Jae-phase and Justin #8226; Bibb (Justin Bieber) Such a rock star to get such a huge figure is generally viewed as the astronomical amount of home video as Charlie bite me lt;lt; gt;gt; (Charlie Bit Me) also have to watch the amount of hundreds of millions. Similarly, a video game commentator also accumulated the tens of millions of followers and even brand marketers are also itching to have a go. Volvo last year that by Jean-Claude Van Damme starring #8226; ‘epic split’ received nearly 75 million ad viewing volume. Meanwhile, the US home theater (HBO) of the most popular TV drama lt;lt; powers Game gt;gt; (Games of Thrones) in the finale of the drama has received a total amount of 18,600,000 ratings. Virgin Atlantic Airways (Virgin Airline) flight safety video on YouTube has been viewed 10 million times, this figure does not make people think it sounds impressive, but to know that all of the 10 million passengers trapped in traffic is not When viewed on aircraft seats, but sitting home on the couch watching th