Brand by - Do not be confused ideas of the implementation of dislocation.docVIP

 PAGE \* MERGEFORMAT 10 Brand by - Do not be confused ideas of the implementation of dislocation From EMKT. the concept of brand marketing in today’s China market has been relatively widely recognized, brand positioning, brand image-building, brand communications and other companies have also begun to enter the actual marketing activities, but the level of implementation of market operation Many business and marketing people have often found the market effect of brand marketing is not ideal, the power of the brand also does not seem strong enough, what is causing this situation? How to change? We might as companies A through D of the regional market’s brand marketing practice, analysis, reveal mysteries, to find an effective way to solve the problem. 1, was the implementation of dislocation with confused ideas of the brand through the L brand is the D Company A regional markets just six months into the bathroom brand, under which there are, including showers, bathtubs, bathroom cabinets and other five series, more than 20 kinds of products, product quality is superior to other similar products, and the price slightly higher than the the market average, its channel is mainly composed of A major regional markets within the building materials market and the two major building materials supermarkets, there is some of the other franchises. D two years ago to brand marketing, corporate restructuring, in improving the design of the brand recognition, while with ‘quality and sanitary and private space to enjoy’ the clear demands of the L brand positioning on the needs of high-level, personalized high-end brand sanitary needs, goals consumer group is also locked in high-income family groups. In the L brands to enter the A market in the early stage companies through a terminal promotions, television advertising and other means to gradually open the market, thus creating a certain level of sales, but with the passage of time and market competition intensifies, L declin