Brand capital is a kind of sensory.docVIP

 PAGE \* MERGEFORMAT 5 Brand capital is a kind of sensory What is the brand capital Brand capital is an organization or business that’s all to do everything as well as its own all the tangible or intangible. For the same reason, the brand is also the capital of an organization did not say, did not do, and do not have all its own. I often see the existence of the concept of the brand some doubts and misunderstandings. For example, wearing a dress with a trademark, or wore a written trademark hat, does not necessarily constitute branding. Trademarks is not the brand. A trademark is a kind of declaration, is a visually representative of the brand is not necessarily related to the brand of capital together. Perhaps the difference is small, but for a correct understanding of the brand essence of capital is very important. Brand capital is a kind of sense of the concept is that people’s feelings and awareness of an organization. It is fluid and will remain so. An active and strong brand identity will be directly converted into success in the business environment. This is because in today’s dynamic business environment, success comes from the look and feel. Those who are considered superior products, quality, enterprise strong sense of responsibility, work environment excellent organizations, whether business or individuals, are willing to cooperate with its work, or to purchase their goods and services. The most fundamental bottom line is that an organization’s success depends on the feelings in it, including internal and external. ‘Brand awareness’, ‘image’, ‘location’, is now commonly used to define people’s concept of an organization’s sense of the word. Whether you like to use what words to make your business a positive impact in the public for the formation of an enterprise’s success played a pivotal role. I have found that testing of its own brand business capital, a sense of concept is very helpful and powerful. Although, in general this is a larger-cons