Brand building product strength first.docVIP

 PAGE \* MERGEFORMAT 4 Brand building product strength first Product is the starting point of all marketing, but also all the marketing end. From the personal brand, product brand, corporate brand to the regional brand, products are the first force of marketing, product strength first. Why do you say this? To explore the “power of the first products,” the subject, we first need to define the What is the product. A: The same type of brand of a variety of product forms On a personal brand, personal brand of different transactions in the different products offered are vastly different. This product can be knowledge, money, vision, ideas, creativity, experience, ability, appearance, physical fitness, skill, emotion, quality , networking, etc., in different transactions, the form of a personal brand of products is constantly changing. To product brands, different brands of products included in the form is different. Just like cars, some car brands of the products is only a tool for travel, and some sedan offerings, is essentially a mind satisfied. Some brands of shampoo products only clean features, and some shampoo brands of products is a personal aesthetic. Some brands of home appliance products are a function, and some brands of home appliances products, in essence, is the way of life. different brands of products available there are many different forms. The regional brand, for the individual, regional product as the product form can provide employment opportunities, shopping, tourism, leisure facilities, suitable living environment and so on. For business, the products in the form of regions from business environment, markets, land, resources, manpower cost, location, value and so on. So, whether it is a personal brand, product brand, regional brand, products of different brands available in the form is not the same. Operation as a brand manager must first figure out your brand is available in the end product, in essence, what is? Second: the d