Brand building in the sales.docVIP

 PAGE \* MERGEFORMAT 12 Brand building in the sales Building in the sales of the Smart brand is summed up Zhicheng a practical theory of brand building, to Zhicheng Smart brought a lot of clients to enhance performance. Advisory work in brand marketing in ten years, I deeply felt the construction business by the firm determination of the brand, but also very clear that in fact, many business operators do not know the brand is on brand building method is also not clear, but more importantly, many people who work in brand-related make a lot of misleading: for design, said the brand is the brand image design, advertising communication, said the brand is the communication, no communication no brand for marketing, said the brand is sold, do not sell no brand ... ... So, very often, business owners so the error into the brand-building, wasting a lot of money, do not say, but also delayed the brand-building work, serious and even lead to business losses and collapse into a situation. Brand Truth To build the brand, we must understand why to build the brand? What is the purpose of brand building? In this issue, the majority of business operators is still very clear understanding - “Building a brand is to allow enterprises to make money.” The answer no problem, the question is by what means allow enterprises to make money. We know that companies want to make money, the customer must provide their own products or services sold. In other words, is the company’s products or services and customers to exchange money, if the two sides did not exchange, companies can not profit, can not be developed for, or even close down. However, there is with a company’s products or services in exchange for the customer, it may be with the other company’s products or services were exchanged, or through other means to meet their own needs . On the other hand, we also know that a product, for example, a pair of shoes in the market, in fact, there are two values #8203;#8203;in fron