Brand building brand awareness and a high degree of.docVIP

 PAGE \* MERGEFORMAT 4 Brand building brand awareness and a high degree of China’s brand chain (national brand, industry brand, regional brand, corporate brand and personal brand is still in its start-up and create a stage, a number of Chinese companies, but it is rare outstanding entrepreneurs and the general lack of brand awareness and a high degree, groups, the rise of Chinese brands the road long way to go. When the high GDP growth, China is not born out of a few high-value brand - When our national image, industrial scale, the overall corporate brand groups, and other factors slow and weak, when - When China still lacks some of the soil and the growth of the brand culture brand beliefs - So we have to admit: under 30 years of reform and development of China’s economic environment, our foundation is too thin, our enterprises do not have to compete with world-class brand ‘capital’ and ‘qualified.’ Chinese national brand of decadence but also to Chinese enterprises and entrepreneurs, marketers felt so pale! Ashamed! China’s brand building and marketing behavior has been in a state of keeping a low profile, so we have to accept people ‘angry youth’ and on the ‘China brand is not as’ the accused. Although we can show the state in economic muscle, a show of strength, but the responsibility of the brand and pattern, height and brand awareness, brand building in the future we need to persevere on the road, continues to increase. China at the moment when the mouth of economic change, exchange rate, labor costs, raw material price, brand building and marketing communication costs and other factors, the changing macroeconomic environment, so that our enterprises are facing the loss of comparative advantage soon for companies to said, let us more than a thought: those weak, lazy, no height, lack of awareness of enterprises will face the future environment cleaning and decontamination. So Mr. Li Xu said: If you want based on the long-term business, a