Brand Breakthrough- Shaoguan City Tourism marketing planning ideas.docVIP

 PAGE \* MERGEFORMAT 4 Brand Breakthrough: Shaoguan City Tourism marketing planning ideas In Guangdong Province, 21 prefecture-level cities in terms of the tourism resources of the richness and diversity of course ought to Shaoguan in northern Guangdong. Shaoguan in a large number of high mountains, valleys, forests, waterfalls, rafting, as well as across urban and rural areas in hot springs. In addition there is no beach, is almost set in Shaoguan, Guangdong Dacheng tourism resources. Among them, 700 Danxiashan is a typical representative of multiple Danxia landform; Nanling National Forest Park in Guangdong’s highest and largest virgin forest; Chebaling National Nature Reserve is the world’s extremely rare in the same latitude regions’ species treasure-house ‘, a total of 1928 kinds of plants and 1552 kinds of animals, known as the’ Lingnan Pearl ‘. Shaoguan City, an early start in tourism development. In the eighties and nineties, Shaoguan in Guangdong tourism can be described as thriving. From 1994 to 2003, Danxiashan steady growth in traffic for many years. In 2004, the Danxia Mountain and Huangshan Mountain, Lushan Mountain, Stone Forest, Zhangjiajie and other domestic along with the eight famous scenic spot, was named the world’s first UNESCO World Geopark. Nanhua Temple As the birthplace of Zen Buddhism, has always been flourishing incense, the annual Jie Dailiang more than one million people. With the rise of leisure travel, Shaoguan Tourism in recent years, is facing new opportunities for development, will Shaoguan to build for the domestic first-class, world-renowned tourist destination, a new situation of tourism development tasks. Then, in the face of new market situation, how the tourism environment according to tourists and tourism experience changes in demand, so that Shaoguan Tourism and brilliant achievements, in the new round of competition in the tourist destination once again lead the Guangdong tourism? Last year in the first half, the a