Brand awareness is not returned call.docVIP

 PAGE \* MERGEFORMAT 16 Brand awareness is not returned call A few years ago, almost all of the people think the brand is no longer viable, and many people gave up on the brand and thus upholding and pursuit. Indeed, as Philip Morris, so well-known companies have been in April 1993 its Marlboro brand of cigarettes in each package lowered the price of 40 cents. Today, however, Coca-Cola, Microsoft, Disney once again proved that these companies have a strong brand is the most effective competitive weapon. Brand signs of heat are fighting back is one of advertising costs for three consecutive years of growth is expected in 1996 the United States the cost of advertising will reach 174.1 billion U.S. dollars, increased by 7.8% over 1995. Continues to spend money on advertising to build brand equity is considered the best one of the means. In contrast, for the coupons, the channel-type display of such promotional activities expenditure is gradually reduced throughout its marketing costs as a proportion of from 47% in 1991 to the current 44%. Coupon Such promotions are often considered detrimental to the brand, since it allows consumers to focus too much on price. Brand awareness now seems to have returned to the hearts of everyone. For example, General Motors has recently hired from the packaged goods industry’s most influential marketing experts for their advice and suggestions to shape the re-brand cars. Silicon Valley’s technical genius, such as Microsoft and Intel, these companies are now efforts are being made in order to be able to keep pace with current prevailing in the United States to re-focus on the trend of the brand. In the past, Microsoft and Intel, more are concerned about their software and chips, rather than their marketing. If anyone doubts the owner of a well-known brands of companies can be huge ‘brand Tax’ (because of its well-known brands in the price received additional revenue), then please consider that some of the facts: more than 100 U.S