Brand extension enemy of the mind.docVIP

 PAGE \* MERGEFORMAT 5 Brand extension enemy of the mind No absolutely everything, how many positive examples on the market, the number of counter-examples can be found! About the same brand extension is correct or not conclusive. There are many companies with brand extension skillfully deflected the question, saving marketing costs, was a success, equally, there are many brands and therefore fail in the market. Article lists several typical case of failure of brand extension, for everyone to share. 1,999 from the stomach to the beer Sanjiu Group to ‘999 Weitai’ started, lift the ‘999’, reminiscent of the consumer subconscious first ‘999 stomach Thailand.’ Later, ‘999’ extends to beer, I do not know that consumers drink ‘999 cold beer,’ the when it is not there Smell. Moreover, the ‘999 Weitai’ is undoubtedly remind consumers to drink less or not drink, and ‘999 cold beer’ is clearly in advising people to drink, not a contradiction. Fortunately, the ‘999 cold beer’ only sold in some areas, in addition to local consumers, other parts of the country very few people know that the role of the vice face down to the lowest point, although ‘999 cold beer’ borrow ‘999’ brand made a good sales performance, but only harm than good in the long run, at least in some areas and causing injury to the brand while thirty-nine brand extension to other drugs such as Pi Yan Ping, Ganmaoling (this is not, in 2013 the lt;lt; dad Where the gt;gt; make 999 Ganmaoling fire the one and other, the right to establish their professional brand drugs of great help. 2, Wong Lo Kat herbal tea to the moon cake from GPHL start from 2011 onwards brand expansion of the road, ‘Wong Lo Kat’, in March 2012 announced the establishment of extensive drug wanglaoji big health industry companies, to build a 50 billion ‘big health industry’ strategy in leading large health industry strategy under Wong Lo Kat through authorized Baiyun Mountain launched Wang 吉百世 Kang Gynostemma drinks, authoriz