Brand positioning- an objective existence branding techniques.docVIP

 PAGE \* MERGEFORMAT 6 Brand positioning: an objective existence branding techniques I want to talk about some of his own understanding of the brand positioning, brand positioning because the discovery is not open around the topic of brand consulting for enterprises to do the job when but there is always a lot of controversy for the brand this thing, everyone said a mouth, but said it would not understand the public that goes, rational woman and she said so, with only his own consulting experience on brand positioning to talk about two. First, the core brand positioning is to find its own place in the market, this is the beginning of a brand. What brand positioning? Have a lot to say, a concept, a name, a product, a new category, a slogan, or even a color, a symbol, etc. These can be said that the above are brand positioning, but not exactly, Because the core brand positioning is to pass ‘Who Am I’ concept, as we in life, even in every event we participate in, both first need to define ‘what is my role,’ the same. commercial activities, there are numerous brand shops, a brand first is to define who I am, is doing, and around the ‘Who am I,’ at this point, we need to have a lot of aspects to plump. example, well, I know who you are, then What are your core competencies? What is your personality? What are your hobbies? These methods will help its fullness, including the above said concepts, names, category names, slogans, colors, etc. Red Bull, positioned as a special feature drink, first look at ‘Red Bull,’ the name it is with force, golden color is enough explosive, ‘sleepy tired to drink Red Bull’ is a direct expression of the brand’s positioning, farmer spring positioned from the Lake of the natural alkaline water, the name ‘farmer spring’ Listen very natural, through the ‘we never produce water, porters we only nature,’ the slogan of the positioning passed very clear. So, broad brand positioning is a system that is built around ‘Who am I’ is a series