Brand is really no national boundaries do-.docVIP

 PAGE \* MERGEFORMAT 6 Brand is really no national boundaries do? Dalian Radio CNBC host Ai-Dong Interview Guests: Senior brand expert Yang Xingguo Moderator: September 3, 2008, Huiyuan Juice Coca-Cola will be announced acquisition of Huiyuan Juice 17.92 billion Hong Kong dollars, the news out, drew a strong reaction outside the industry. September 6, Huiyuan Mr. Zhu Xinli, founder of Coca-Cola acquire Huiyuan formal response to the incident that the ‘brand knows no borders, no need to stamp marked with the nation. ‘Which you can about your opinion? Xing-Guo Yang: The Mr. Zhu Xinli ‘brands without borders’ I do not agree with this statement. Should be said that with the development of economic globalization, the brand consumers do not use borders, but the winner of the brand owners and interests have national boundaries. In today’s world in the smokeless business war, the competition between nations has evolved as a competition between the brand and the brand is called ‘the world to those who have the brand’, with the number of brands has become the measure of a country as economically powerful important sign of a weak one. Brand not only represents a business’s image, but also on behalf of a country’s face, is a symbol of country’s overall economic strength. Former Japanese Prime Minister Yasuhiro Nakasone, during the reign of a famous saying: ‘In international exchanges, Sony is my left cheek, Matsushita is my right cheek. ‘ If the United States is not Coca-Cola, Microsoft, General Electric, IBM, if Japan is not Toyota, Sony, if Germany did not Mercedes-Benz, BMW, Volkswagen ... ... It is difficult to think of these countries if they would have the present landscape? Because of the importance of brand in many countries as brands in the national interest, once the national brand under threat, government officials and even heads of state will also come forward to defend the national interest. For example, in 2005, the United States, Pepsi-Cola want to