Brand is very important to promote music.docVIP

 PAGE \* MERGEFORMAT 11 Brand is very important to promote music There is no doubt that consumers of a brand-name recognition first and foremost through the brand’s visual identity (brand logo, brand colors, graphic symbol of the brand, brand slogan, etc.), distinguish from a number of brands, this is the consumers Brand Identity first step. But standing on the perspective of the ultimate goal of brand communicators is certainly not just to other brands with similar segment, this is only the most basic effects of brand communication, brand communication ultimate goal is to enable the spread of consumers positioning of the brand personality traits a wealth of brand association, the formation of brand awareness and loyalty, to achieve the brand’s repeat purchase behavior, of course, this requires the duplication of the brand communication. Tangible necessary to have sound, for a growing or mature brands, saw its shape and not seen, the sound of brand communications can not be regarded as a very complete communication process. Brand communication needs through the power of sound to boost and enhance the audience for the brand association, brand communication in music is the most active of the recognition factor, it can effectively mobilize the audience to the spread of the emotional awareness of the brand and keep making the brand’s core values and deeply branded content in mind. Well, the brand sound transmission is required for the dissemination of audio-visual media, carriers, more and more brands are no longer confined to traditional TV media, building multi-media, mobile TV and other audiovisual media, public transport development is to further the spread of more brands three-dimensional nature of integrity and provides a wealth of resources platform. It is because of the need through audio-visual media in order to be the basic elements inherent in the brand image and the corresponding visual impression of hearing identification passed to the target audienc