Brand licensing- the fastest way to expand.docVIP

 PAGE \* MERGEFORMAT 5 Brand licensing: the fastest way to expand Tree brand really is not easy. Do not you see, from the beginning of October last year, thermal underwear ad war, movie stars, comedians, family portrait turns the stage, so that consumers know what to do. Market capacity did not increase in number, companies with huge advertising direct complaining, consumers are persistently complained to spend the money to buy clothes, pour half share of advertising costs. Coincidentally, so many companies advertising also have their own difficulties: the thermal underwear into the market gradually matured, our products or less the same technical concept of speculation at this time I am afraid not working alone, and solution lies in establishing the brand in order to distinguish it from similar products . Unexpectedly, the results of major advertising battle is the brand influence of cancel each other out. One can imagine, even though manufacturers are not willing to, thermal underwear industry, other industries will also be further followed suit, stepped into the price war quagmire. Looking around, many companies have fallen into such a dilemma: they do not propagate the brand, not advertising, the lack of visibility, companies may simply can not survive; cost a lot to advertise, push the brand, the effect is not necessarily ideal. This is found in a number of small and medium enterprises is particularly prominent. At this time, some foresight of entrepreneurs in full recognition of the importance of branding and brand building formidable degree, the eyes of hope, a new business model - brand licensing alliance. Brand Licensing Alliance Also known as brand licensing, brand licensing, is authorized to own or agent of the trademark or brand names in the form of the contract award are authorized to use; authorized persons engaged in business activities according to the contract (usually the production, marketing a product or the provision of certain services