Brand leaders to learn soul.docVIP

 PAGE \* MERGEFORMAT 6 Brand leaders to learn ‘soul’ You want to be Nokia and SONY? Learning skills are endless, imitation can only enhance its efficiency, but not be able to build capacity. Try to ‘steal’ what ‘soul’ it, focus on the brand’s core values and ideals of the decision-making Yes! Leaders, is the rage, history-changing figure. Brand leaders, is the industry’s leading brand category. Not everyone can become a leader; not every brand has become the brand leader. However, any person, any business, if there is desire, the courage to experiment, continuous learning, then the inherent weaknesses, the market predicament, a strong competitor, through the subjective efforts are likely to change and reverse. Who want to become a brand leader of enterprises, ‘How’ is the key issue. There is no effective learning and action, any book, any theory, any guidance probably can not help the brand succeed. Leaders can not be repeated Nokia, SONY, McDonald’s, Disney, Coca-Cola ... ... these famous brands in different industries, different category, occupying the first position in consumer minds, they can be described as brand leader. The brand of excellence worthy of our in-depth study, in fact they have also become numerous corporate, brand imitation. However, we may need to consider such a crucial issue, these leading brands - brand leaders, their achievements can be taught to repeat? With the analogy can correctly answer this question. For example, you would think so: by reading biographies, through learning, imitation and self-practice, thus becoming the second Lincoln, Churchill, and Gandhi? This is obviously a very ridiculous! Because history can not be a repeat scenario is unlikely, the leaders of the experience can not be replicated. So, when we read the biographies of leaders to try to re-experience their situations, thoughts and the journey time, one thing should be very clear that we only able to pay their last respects and experience a taste of the