Brand management the wind blowing.docVIP

 PAGE \* MERGEFORMAT 11 Brand management the wind blowing 1, the brand: from production to distribution WTO suspense seems to have settled at the turn of the century, more people suspense became the focus of attention: the Central Plains fight for the throne, after accession to the WTO who is the real winner is the geographical position of local enterprises occupy, or market culture steeped for several decades of multinational corporations? While the real battle has not yet begun, but the outcome has already began to take shape. Re-developed local food culture, cultural heritage and then deep, is immune pressure McDonald’s, KFC’s thunder, the Chinese time-honored more in the rest on our laurels; the national IT industry, the flagship of the first one amp;quot;Legendamp;quot; is still for the manufacture of a real China amp;quot; core amp;quot;and to worry about, its major business is done abroad, the brand agent; make people feel that the home appliance industry is strong in 2000, finally feltamp;quot; crying wolf, amp;quot;how the story. In this year, China’s color TV enterprises almost complete loss of fratricide of the price war caused many enterprises have reported that loss, less the 3 billion yuan, more than 8 million, 1 billion yuan. During the year, foreign brands have ushered in the Mood for Love, Sony took a year from the Chinese market, five million years ago, shouting to learn from Electrolux Haier is now claimed to be done amp;quot;China’s home appliance brand.amp;quot; All of the competition, ultimately focused on the brand’s contest, in the larger areas of the degree of openness, the amp;quot;soilamp;quot; and amp;quot;foreignamp;quot; brand competition, we have at the next wind, 20 years of opening up the history so that we can see the developed countries to open up China the market was relying on the brand Zhebing Dragonslayer sword; further opening in the upcoming areas and will further expand the potential market, the performance of all o