Brand management strategy first.docVIP

 PAGE \* MERGEFORMAT 4 Brand management strategy first The next time the economy is: professional era, the core of the era, the era of the brand, the capital of the times, which is bound to follow the enterprise development context. Brand management has become a breakthrough moment the universal ideal way of marketing, so the industry started vigorous brand marketing, brand war after another, in full swing, so the product design, packaging transformation, brand personality research, rebranding and then positioning, brand communication, brand marketing and management in the commercial market will penetrate every corner of the environment. Throughout our many enterprises in China, we all know: there is a lot of business strategy is missing, and the universal, thus: In the absence of strategic brand operated under the guidance will be in serious difficulties brand operation, four were V, all the way to stagger, it is difficult to achieve the desired height and position, while others are brand after years of difficult operations but in the end is not just an ordinary inflow brand, far away from the strong brand, but the cost of inputs and has a lot to pay, when sudden changes in market conditions, competitive products to suppress, the consumer market preference drift, the brand value system, brand-liter, the brand is facing re-refresh remodeling choices. In fact, many times the height of operation of the brand, angle, speed, innovation determines the degree of existing brands to bring many of the enterprise. Do you not know: How many brand behind the operation of the enterprise is full of “utopian” ideal of color-style! Send all hope of a breakthrough in the brand, but do not know behind the strategic brand management, which resulted in practical operation is not standard, flat all the way to the operation, only know that according to the existing routes of transmission, but always difficult to achieve the ideal operation of the brand position . Brand man