Brand Management Practice Discussion on Several Problems.docVIP

 PAGE \* MERGEFORMAT 10 Brand Management Practice Discussion on Several Problems According to American Marketing Association’s definition, brand is a name, term, logo or design, or a combination of their application, which aims to identify a particular seller or sellers of products or services, make it with the competitors products and services to be distinguished. In a sense, the brand is to give a product or service unique features, represents consumers in reckoning on the use of these products and services, an experience and feel. Brand management, by definition refers to products and services for enterprise brands, the integrated use of corporate resources, through planning, organizing, implementing, controlling the brand strategy to achieve business goals. Brand management should include brand creation, brand promotion, brand extensions and brand maintenance work, which aims to enhance corporate brand awareness, reputation and enhance the vitality of the brand, and constantly enhance the customer brand loyalty, thereby contributing to corporate sales of products and services to increase the level of corporate earnings, thus take on more social responsibility. Brand Management applies to any one company, especially with multiple brands, a variety of products and services businesses. Brand management should be every business management at large. Specific brand management work, we often encounter a lot of problems related to the choice of brand management company, brand strategic planning, brand management and product marketing and so on. The author in a listed company in charge of brand management work, according to the specific work practices, combined with MBA-related knowledge, are on the relevant issues for analysis and study. 1, with regard to brand management ‘outsourcing’ issue Enterprise’s brand management whether it is their own internal staff department is responsible for the formation of a favorable, or to ‘outsourcing’ (Outsourcing) Select b