Brand is not a big company to do a patent.docVIP

 PAGE \* MERGEFORMAT 15 Brand is not a big company to do a patent Many people consider the brand as a luxury, thought it was big business patents. In fact, the building of the brand has always been a gradual, accompanied by Aioi and business grow together from beginning to end things, who heard what enterprises bigger and after said: ‘OK, now we begin to build a brand it’. Haier’s production during the year is not high, there is no known, brandish a sledgehammer smashing unqualified refrigerator from the time the brand has already started. Which is not a big brand brand development from an early age, so that SMEs do not have to fool anxious, there must be self-confidence. ‘Revolution’ in alphabetical order, building a strong brand, start now! How SMEs can effectively build up a strong brand? First, correct understanding, out of misunderstanding Understanding of the decision behavior. The understanding of brand building, many SMEs are still errors, so that they hesitate: 1. The circulation instead of the brand. That the brand Taixu, elusive, ‘I put a bigger sales is not the same? ‘Some people even said,’ This is not a brand sold so well the power of that? ‘He did not know if this is an opportune time to build the brand, capture the market is undoubtedly important, but it is not enough, more importantly, to capture the hearts of consumers. Only by building consumer loyalty to your brand in the minds of consumers have a position, he will make a rainy day. Products, no matter how similar, and only brand to make it not the same, otherwise, long before imitators come, how should I do? By that time, and then exclaimed a bit too late. 2. Do shell brands. In contrast with the above is that some people brand as a basket, it is envisaged do first ring for a brand (basket), and then put what products to the basket, what products are quasi-easy to sell. They believe that as long as the ‘basket’ made a name brand (basket) under the action, doing one as it is a matter o