Brand Jing world.docVIP

 PAGE \* MERGEFORMAT 13 Brand Jing world In recent decades, we have seen so many foreign brands contain a heavy gold content, almost the same commodity, the price could be higher than others we have many, many; we have seen too many well-known brands can be maneuvers, gaining ground everywhere, everywhere invincible, packed with the industry, competitors are increasingly a lack of living space; we have seen too many well-known brand continued for several decades or even centuries, so that the owner of each of them and work staff full of pride, and thus to better withstand market storms, stand the test. So up to the politicians, down to the producers, the same voice cries out: to create a Chinese brand, China’s world famous. Brand is a valuable treasure One day in early 1999, the Agricultural Bank Beijing Branch has made a precedent-setting nature of the first decision: to allow Beijing Xing Wei Sports Goods Co., Ltd. in order to intangible assets as collateral for loans. As a result, Star-wei’s own ‘star brand’ mark warrants handed Agricultural Bank of China, to commodities as collateral, loans, five million yuan. Compared to factory buildings, machinery and equipment, heavy and reliable common loan collateral to, a trademark of paper floating card seems insignificant, but the Agricultural Bank of China through intermediaries to sing-wei’s loan projects, market prospects, credit conditions and valuation of trademarks and other aspects of research shows that: the company’s billiard tables product market bullish, ‘STAR’ trademark is well-known trademarks in China, its brand value has been assessed as 108 million domestic institutions, thus found to comply with the conditions of intangible assets as collateral. In the past 10 years, we discuss the significance of the brand strategy most often say that the brand is an intangible asset, it represents a relatively high market visibility and reputation, but because of its value through product sales t