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Brand is the Noah’s Ark do?
1, the brand is not a Noah’s Ark
China’s WTO accession has brought an unprecedented opportunity for the community. This opportunity is blessing or a curse, and even the prophets were also difficult to predict. Because China’s accession to the WTO and global economic integration process is linked. In many Western countries people are opposed to globalization, but also because of the economic life of their concerns. So, China’s WTO accession, the Chinese people for their own economic life have been worried about that. Chinese enterprises have never been worried about that right business life? Take only clothing enterprises. First of all, at home, truly brand meaning, that is, high visibility, reputation and very little clothing brand loyalty. Of course, this is the lack of extensive investigation in our sense of a definite answer. Second, the majority of medium and small garment enterprises, and there is no brand, although each has its own fashion clothing business name, but duplication of quite serious. Manifested in the Western name, logo title majority. The brand image in the display, the foreign models as eye-catching scenery. In the clothing trade show, surprisingly alone design. Once the designer left the company, often will give a fatal blow to business and brand. In fact, too, with the designer’s job-hopping, a garment enterprises have immediately disappeared. Brand enterprises have waited like Noah’s Ark to save only yourself? Most will be silently depressed, immerse ourselves in other people to do the wedding dress. We are in consultation with business, come into contact with many such small and medium enterprises. A home for others to do the wedding dress business, a soft spot for middle-aged clothing brand, bent on causing a middle-aged clothing brand. In our many contacts and communication found that many of their wedding dress business, and has continued, only a meager return. Analyze them to do
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