Brand is the sea or the flames-.docVIP

 PAGE \* MERGEFORMAT 6 Brand is the sea or the flames? In excess of economic times, brutal suppression of enterprises to compete for survival, a number of homogeneous products in order to compete for the sea, another pro-I squeeze you out all the means, the exhibition style all their own, some do everything, and some through fire and water, this time the brand the sound of fluttering like a banner on the rivers and lakes, swaying numerous bosses restless heart, ‘enterprise where to go’, ‘the brand can play in the end how long’, ‘why did time-tested tricks not working’, and so confused ah, confusion, ah, all of which constitutes a macro-strategic level of the enterprise to survive in the settlement after the tactical point of view on how to demonstrate the nature of innovation and breakthrough determination. In the final analysis, corporate team building, business culture, marketing ideas need to achieve rapid accumulation of quantitative to qualitative change, and ultimately support the trend of the times to complete at the foundation’s brand building. In the real society, talking about product management and brand management are two different concepts, which is the dream of every boss things, unfortunately, is the brand recognition is currently still at the primary level is very superficial. An enterprise has a brand, demonstrating its products are going through the market Ebb Tide survived a quality assurance, it is tested and received widespread recognition and acclaim of consumers. However, the brand also has various sizes, strong and weak in others, with the reputation is not necessarily more swagger, not necessarily with the knowledge of how prominent. In fact, word of mouth has been able to Fang Ji overflowing, with the connotation able long. This is like, the products have a well-known No light, but also reputation. Brand is needed, and the persistent pursuit of sustainable business, and to some extent like the water, like in a dream is always full of