Brand is the sum of the product of social relations.docVIP

 PAGE \* MERGEFORMAT 9 Brand is the sum of the product of social relations We say that the brand is the product of social relationships. If we agree to this definition, then what a brand is competitive? What is a brand is not competitive for? What is a strong brand, what is weak branding? When answering these questions we must first talk about the sum of social relations in this matter. The so-called social relations, not a simple relationship between the general consumer, but must in this relationship with people’s social attributes. If there are now five individuals like us Tianquan aging, saying that there are five consumers prefer Tianquan aging, then this statement only said that the fact that this argument alone is not the brand meaning, if we say that there are five of your favorite days Quan aging one is Let’s party secretary, one is let’s mayor, one Hongbin Lou’s boss Liu Chunyan, one is let’s plant guard Hu master, another one is Let’s department store, a waiter, and we told him to Komago Well, this statement will have a brand meaning, because Tianquan aging this product through these people’s social nature of established social relations, when the people know Let the market like Tianquan appointed secretary of aging, they will think that this Wine certainly true that if the mayor also like to know when this wine will be further thought, it seems also true that wine is not an ordinary good, the mayor also like Well, when consumers buy wine would have such thoughts when ‘This wine in hand if the show will definitely face呀 ‘, we see not, then social factors that come in? Face this issue because there is not the product itself has the ingredients is the result of product has a social relationship, because of the social relations that it has to offer. When we know Hongbin Lou likes of Liu Zong, they will open restaurants, Liu Zong Han said, never tasted wine ah, she said well, we can see unusual ah, then this idea on the surface is the product itself,