Brand interactive communication.docVIP

 PAGE \* MERGEFORMAT 6 Brand interactive communication Hamburger with soap Will be two or even more irrelevant with the recommended product to your customers, such as hamburgers and soap would be what kind of effect? Means of continuous innovation in marketing today, this is not what the novel’s’ tricks ‘. McDonald’s advertising in a film, Safeguard soap, as sales of McDonald’s prizes prizes appear in commercials in front of consumers. There are many brands to seek the cooperation of such interaction. For example, during the World Cup, TCL and McDonald’s interpretation of a win-win marketing strategy. All McDonald’s restaurants in mainland China at the same time to open up in both the TCL McDonald’s ‘World Cup watching club’ zone. McDonald’s restaurants also organized large-scale ‘World Cup prizes guessing game’, TCL offers including the flagship 29 amp;quot;color TV, ‘HiD a button fly’, DVD machines, video machines and other prizes. In addition, TCL and sales outlets nationwide, TCL at the same time distribution of McDonald’s 10 yuan (original price 15 yuan) and coupons. so doing coupons, consumers can go to McDonald’s restaurants to consume. In the co-economy era, more and more enterprises to seek the development of symbiotic interactions, have to conclude alliances and cooperation agreements. Such a strategy of joint thinking in the field of marketing communications may just call this the performance of the interactive communication between brands. It refers to two or more brands from their own interests, to seek the same vision, to cooperate in the field of marketing communications as a marketing. Business owners face is the current status of media pluralism, information overload, coupled with the homogenization of products tend to. How to master the greatest efficiency, lowest-cost communication tool, is currently seeking advertisers competitive weapon. Brand interactive communication can be a weapon as such. Can be said that the brand interactive com