Brand premium depends on what level-.docVIP

 PAGE \* MERGEFORMAT 4 Brand premium depends on what level? Starbucks is CCTV was discredited by a few batches, as much as Sanlu, but business is alive. Apple phone high price, so much white-collar hated, not many people are willing to pay, or dig in. When Apple did not return phone price when sales increased dramatically. LV high prices, many people think it should be made of the best leather, but the fact is not. Dunhill had arrived in a domestic tie tie 50. In China, Corona’s certainly not as well-known Qingdao Tsingtao beer to drink in the restaurant, but the bar, people will choose to Corona. We often find that consumers are fundamentally indescribable A brand than B, C brand in the interests of consumers, product specific features Shanghao where it is willing to spend higher prices for A Brand. Premium brand and reputation, reputation and loyalty are not linked. Brand premium depends on the level of what? Consumer acceptance and love one’s willing to buy a certain brand main motivation, what is it? Brand marketing expert Ding Ju Chang through more than 2,000 brands of comb discovered that he depends on seven aspects. First, the primary category. Raise yuan six walnut after selling a large number of brands to follow suit, but very few follow the trend of vegetable juice in hand. Raise yuan six walnut operations is the primary category. Two is the first thought quality Swiss watches and military knives, French wine and perfume, fashion, German cars, want to give the first quality. Three is the preferred concept. Safeguard includes ‘skin protection ingredients, effectively remove bacteria’ concept, ‘BMW car has superior handling performance’ concept, ‘Gatorade’ sports drink advertising slogan ‘I have, I can’ Contained ‘maverick, hearty sense of freedom’ concept. Fourth, approval rates. Purchasing power is the biggest factor in purchasing decisions restricting, but the high price gives the identity different for enterprises, such as Dun