Brand quality and recognition not be underestimated.docVIP

 PAGE \* MERGEFORMAT 5 Brand quality and recognition not be underestimated Wuyang food company for the Crown to provide brand strategy consulting services, the supplier’s interview left me with a deep impression, they have almost 100% of people say: ‘We buy bread, cake, West Point, or when certain to Wuyang crown to buy. ‘Meanwhile, the Wuyang crown sales staff also confirmed this. When asked the reason to them, they said, Wuyang crown is the best of materials used, including x-li to some of the raw material procurement standards are lower than the crown Wuyang standards, we as a raw material suppliers, a clear local procurement of raw materials for each company, so if you purchase the products using these materials certainly go Wuyang crown. This is the supplier’s rhetoric, but when we conduct consumer surveys, the results on the contrary, x benefit to the quality of recognition is much higher than Wuyang crown. In the proposal, when the total raised Wuyang crown horse this question: Why are the raw materials we use is much higher than them, but the quality of recognition is much lower than them? Some can not understand her, I think this question should be not just one person that she did not understand, there are a lot of the same crown as the Wuyang businesses do not understand. Why is it so? This is related to operating activities or strategies, many companies start from the beginning attached great importance to product quality, raw materials, with the best, continuously improve the production process, quality inspection on some enterprises to develop their own standards even higher than the national standard, but the In the end, consumers do not buy it. In fact, not enterprise the best raw materials, the most stringent testing to produce the highest quality products, consumers will think your product is the best. Brand strategy for enterprises to provide advisory services to the process of discovery, in most cases the quality and brand recognitio