Brand promotion a ground chicken feathers.docVIP

 PAGE \* MERGEFORMAT 13 Brand promotion a ground chicken feathers With the changing market environment and marketing theory, constantly updated, business sales market more and more emphasis on the construction and upgrading of the brand. Unconsciously, the ‘brand’ the word became a large number of entrepreneurs and marketing people care to mention the highest rate of a word. As long as the marketing people, to bring the brand to have in full flight, but also cite a wide range of brand theory, to prove their claim. Day after day, year after year, these brands are being copied theories spread by extension development, and has been in control verification, today, the brand of chaos, stunning. Environmental differences, cultural differences, business differences in the product category, a direct impact on our brand concept will affect our market, channel, product marketing elements such understanding, leading to each of us are not the same as the understanding of the brand. Because such differences and different, a lot of brands do not master a small Dazui lawsuits, many business operators do not spend less money wasted, many consumers no longer little knowledge. When one looks at the rise of the brand of a sudden, they suddenly disappeared, more than two decades long, contains five short years, and then a short few months only. A brand development process, or even simply summarized as follows: a vigorous, noisy section of a quietly quietly. Vigorous during the initial stage is the brand, business and spend much, and regardless of how the product, with a large investment, a lot of money; quarrels when the market test stage, enterprises do not see a return, do not want or do not have enough strength in this inputs; quietly quietly when the brand has not been accepted by the market, brand owners lose big, surrounded by participants pocketed. This will not only make you feel embarrassed, but also feel sad, sad. Enterprise: To survive, we had to do the brand! With