Chevrolet showed off PR.docVIP

 PAGE \* MERGEFORMAT 12 Chevrolet showed off PR Love, ‘Red Chalk’ From the April Qingli Lijiang in Yunnan, Guizhou, to the pure in September Kaiyang; from Jiangbei of October Chuzhou, Anhui, to the vast grasslands of Inner Mongolia in November, she would leave the footprints of red chalk, and Chevrolet. By Shanghai General Motors Chevrolet full support of the 2006 ‘Chevrolet Red Chalk Rural Education Program’ (Chevrolet * Red Chalk Program), is based on ‘the spirit of helping the poor and powers of the mind’ as the concept of large-scale public welfare activities, through the call for urban business traveling to remote rural areas for short-term teaching, so that the children receive an unprecedented fresh enlightenment. Regardless of their novel, or fit the theme of people have expressed a Chevrolet People First, the mass of the Brand Features, rated as a perfect corporate charity. To be honest, the market in rural China is not a Chevrolet, the general donor assistant Shanghai GM may not be interested. But this time with the previously formed by college students a variety of different teaching activities, to participate in ‘Red chalk plan’ in teaching urban white-collar workers are all volunteers. For example, the Lijiang line 12 volunteers from Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong and Singapore, engaged in IT, retail, finance, advertising, manufacturing and media industry, mostly in the high-level enterprise managers. Shanghai GM Chevrolet occupational characteristics of the user happens to the young professionals (Young Professional) or a ‘Chihpen a family’. Both the target population to achieve maximum overlap. Meanwhile, the ‘Red chalk scheme’ aims to call the city family of Chi-Young love, called on people to pass through his own actions of love, with a strong sense of social responsibility reflects the life of the most significant value. This is not only with the Chevrolet ‘trustworthy, smart and pragmatic, pro-and friendly, dynamic’ h