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Chicago Business School professor Robert Calvin’s ‘Marketing Management’ class Record
In recent years, managers of Chinese companies have begun to pay more attention to the experience of how the United States and Europe migrate to China’s environment for a ready-made answers to specific questions and suggestions it has become a more pressing wants things. At this point, the Chicago Business School professor Robert Calvin insisted that: ‘I want to teach you how to fish rather than fish for you. ‘
A cool Saturday morning, Robert Calvin teaches in the foreign trade had a wonderful university’s ‘sales management’. To listen to Calvin professors to give lectures, you will continue to hear the ‘process’ (process), ‘model’ (model), ‘method’ (methodology) of those words. But do not think he was a basis to talk about academic theory. The illustrious record at the mall the same time, the widely respected in academic circles the University of Chicago professor, in addition to the Chicago business school professor, MBA and EMBA courses, but also a best-selling author, a consulting company. His company has become the nation’s ‘Marketing Management’ vocational skills training temple, but he has children like to play the yo-yo ball to describe their company’s business on the nowadays situation. In the past three years, he will have three or four months every year of time in China, so China’s market has a lot of understanding, even more interesting is that he summed up the similarities between the two countries five people: Do you like to eat, love shopping, enjoy learning, emphasis on the family, like to make money. He smiled and said that today was going to tell you how to make money, classroom atmosphere became lively up immediately.
To the sales manager class
First of all, Mr. Calvin explained from three aspects of sales management: First of all, sales management is a gradual process, it can be said to a large system, which contains a lot of det
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