Chicken ribs how to become a chicken- - On the marketing strategy of small household electrical appliances.docVIP

 PAGE \* MERGEFORMAT 12 Chicken ribs how to become a chicken? - On the marketing strategy of small household electrical appliances Tasteless: tasteless but wasteful to discard. Chicken: meat more delicious, everyone coveted. This is the director of marketing for small household electrical appliance enterprises often encounter the ‘dilemma’. Choose chicken ribs, director of marketing, often in a ‘high degree of pressure’’exhausted’’two bullied’ state. Choose chicken, director of marketing, the situation is the ‘spring its capability to’’unlimited’’joyous’ also. Why do not the same people the same fate? All because our thinking is not the same, there are high or low vision, strategic sub-length, wisdom in size. 2005 Chinese sales of small household electrical appliance enterprises mode select ‘tasteless’ or choose ‘chicken’? I think it is necessary to theory from the following theory: Market direction: Sad to Market: We are accustomed to the provincial capital will be set at a market in a number of small household electrical appliance enterprises in China’s marketing history, the primary market of small household electrical appliance enterprises has become tasteless, but wasteful to discard the ‘tasteless’: 1, the low cost of entering a market, is currently the provincial capital (a city) of the main channel, controlled by a large home appliance chain, access costs are high (slotting allowance, counter charges, shopping guide fees, festival promotional fees, in order to into a central city, the main channel of dollars upfront investment will be 40 to 100 million a) if a single brand in a city’s annual sales of less than 200 million people may lose money. 2, a highly competitive market, due to the provincial capital more mainstream brands, brand dissemination of information and numerous and the audience to accept low. Another endless variety of promotions, competition, already white-hot. 3, a market, the high cost of after-sales service and marketing o