Chicken Yichang Marketing Proposal.docVIP

 PAGE \* MERGEFORMAT 22 Chicken Yichang Marketing Proposal Introduction: China called diet big country in the eating area from the trail today are particular about color, flavor and taste, resulting in China’s catering culture, spices account for a considerable proportion of known to eat taste. In such a large macro-environment, with the rapid development of the national economy, the public increasing the quality of life, consumers in the pursuit of full, eat well, and requested dishes more flavor, more nutrition, better health. Especially in recent years with the popularity of Cantonese on Chinese soil, Guangdong restaurants began sweeping the country, chicken gradually become a huge industry developed. Among the spices, consumers from the previous MSG developed to start choosing chicken, because chicken has the following features: raw materials for he is a chicken-and-egg compound generation, both have the chicken flavor chicken flavor; its chemical composition will be in nucleotides and glutamate complex, fresh multiplying, in the achievement of fresh flavor combo; freshness and MSG MSG compared to 1.5 or 2 times the nutritional health foods higher , these advantages make chicken in terms of more competitive relative to the MSG, so chicken to replace the MSG is just a matter of time. According to data provided by Shanghai Mrs. Yue, chicken essence in Shanghai, coastal areas, the sales of supermarket chicken compared with the MSG show, its sales have been comparable with monosodium glutamate. China’s chicken industry, the rapid development of and prospects for broad consumer market has attracted many brands (such as Bridge, Hodge, etc.). At this stage, the wife happy, as have a higher visibility in the domestic chicken producers, has occupied the National most of the market share, market-dominant position; ** Chicken is in this environment, the well-known food companies from Taiwan and Wuhan, a resources integration through joint effort to build a new chi