Child care products can go Seasonal Strategy.docVIP

 PAGE \* MERGEFORMAT 4 Child care products can go Seasonal Strategy Recently, Henan Yellow boss and I exchange agent, said his agent, two child-care brand for two years, the effect has been not very good, reason is not obvious selling point, too much homogenization of products. While they want a lot of marketing strategy, but it is difficult to change consumer attitudes. Finally, the yellow boss also raised a question, whitening products, exfoliation products, have a seasonal breakdown, as a child care products, this one is still blank, will not it would be a breakthrough in the market? Huang boss this problem, indeed worth considering. Child Care fried very hot the past few years, but the thunder and no rain, except for a few market giants maintained a good momentum, the other so-called rising star, basically does not show up In the final analysis is a fault, product homogeneity. Whether or packaging concepts, products on the market at the same height, even the prices are similar, therefore allowing consumers to switch brands, or have some difficulty. Of course, many manufacturers have been under martial arts, innovation in a number of marketing strategies, but the essence of marketing, and finally had to return to the origin of products, therefore, packaging Ye Hao, strategy Ye Hao, Ma are the clouds of God, and only is the true nature of the product is the breakthrough of the core. Bring products to break out the hearts of many people the first cool part of it, even the best quality of products, can be better than Johnson, Yu Mei Jing these market leaders it? Even if the product really can do better than them, but consumers believe it? Accept the wager ? In fact, people have the mentality of this competition, are too pessimistic, and the lack of deep thinking to do on the market. product segments, we mentioned this is a marketing tool for many years, another five or ten years, I believe it not out of date. this market, not only the breakdown products