Children household appliances but also a chance-.docVIP

 PAGE \* MERGEFORMAT 8 Children household appliances but also a chance? As the market segmentation of the product of a moment the children had been busy household appliances, in this year’s competition in the market but performance in silence. Despite the Gome and Suning stores many of the terminal can still see some children’s home appliance products, including refrigerators, washing machines, color TV, fan and so on. However, when compared with the traditional home appliances, children’s participation in household appliances, there are still a small company, product type incomplete, is interested, few other drawbacks. This also reflects from the side of China’s household electrical appliance enterprises in consumer demand for children excavation and the use of marketing instruments, there are still gaps and shortcomings. At present, China’s home appliance market in the development of children’s status in the end what? In its development process and there what problems and obstacles? The future development direction and focus of what is it? How should the domestic household electrical appliance enterprises to face this market segment. Corporate performance flat For the domestic appliance businesses, the first children’s attention and to begin market development and expansion, mostly large household electrical appliance enterprises. These enterprises have established a good competitive advantage, brand, size, channels, and so obvious advantages, there is enough energy into the segmentation of the market operation. Among them, competition, the most mature-sized color TV. Haier, Changhong, Konka, TCL and so is the first research and development related to children’s products business, specifically for children launched a ‘cartoons, designing user-friendly, small-screen’ color TV. Subsequently, the market has gradually emerged in children’s washing machines, refrigerators and other specialty products, such as Haier’s ‘little child prodigy’ washing machine has