Childrens furniture brands quickly build Documentary.docVIP

 PAGE \* MERGEFORMAT 16 Children’s furniture brands quickly build Documentary ‘Choice and who along with mountain climbing, mountains than selecting the board which is more important! ‘In the corporate strategy to upgrade the first threshold, the Shanghai Love Castle Furniture Co., Ltd. chose the far Zhuo brand as part of its brand strategy partner. In mid-June 2007, Mr. Wang Zhiqiang, chairman of the castle to find love far Zhuo, asking the far Zhuo companies build brands. At that time the castle of love just to complete the brand name, with no visibility. According to Wang and introduced the company until the castle of love to Japan’s top brands to OEM, in recent years, as people increase brand awareness, brand winning era, brand marketing, a corporate strategy to open new market. The future of the furniture market, the brand is a benefit. Consumer brand awareness, satisfaction and loyalty will be deciding in the market more competitive. Therefore, more and feel the love to shape their own castle, the importance of brand, decided to transition from OEM to shape their own brands. However, in turbulent children’s furniture industry, If you want to break loose and difficult. Love the castle started late, when the existence of children’s furniture market, the brand has more than 30, more than love, joy dream of treasure, I love my home, Fu Laisha, Mickey heaven and earth, colorful life, another family treasure, and many other brands the industry has aspirations to hegemony the determination, courage and strategy, but one thing is important: There is no well-known strong brand. This is to love the castle offers a possible chance to rise! Precise positioning, reached the market first shot Yuan-Zhuo brand institutions in the market research found that the past decade, the Chinese children’s furniture from a furniture family separated and embarked on a specialization, scale, the road of industrialization. As the children’s furniture industry is emerging industrie