China Lighting call original value.docVIP

 PAGE \* MERGEFORMAT 8 China Lighting call ‘original value’ What means are made in China to the world? China lighting lit the world on what basis? Chinese brands rely on to create value? In 2007, the ‘Made in China’ has drawn attention - nearly 50% of the clothing, 70% of the toothbrush, 75% of the toys, 80% of the microwave oven are all stuck in China label, we knew it, China has been gradually into the daily lives of thousands of households around the world. Although not as toys, clothing, and household appliances industry, less spectacular, but the data show that China has become the world’s largest lighting producer and exporter of electrical appliances in 2007, China’s light industry output value of about 1600 billion, exports of 10 billion U.S. dollars, accounted for 18% of the global market share. Lighting industry, is quietly becoming the backbone of Chinese-made one. On the other hand, China’s lighting industry is ‘light industrial, dark originality’, imitating a trend, product duplication, the new is not new, features Bute, original spirit of the serious deficiencies. Some people have all kinds of chaos in the lighting industry summed up as dozens of strange: are not allowed to take pictures, by famous Western name, and do better to sell light lamps, selling light than OEM, OEM than counterfeiting. ‘Original deletion syndrome’ Analysis China lighting industry, the underlying causes behind the various Das CIO What is this? Why do not attach importance to original value? According to my contact with the lighting enterprises are concerned, mainly for the following reasons: First, the weak sense of the patent. Although the Zhongshan Guzhen known as ‘China lights are’, there are tens of thousands of lighting manufacturers, thousands of brands, year after year lamp Fair, and bright, but the real patented technology with original products of the enterprise can be described as rare, so-called new show is nothing more than ‘the new vest to wear’ the old