Chinas advertising in action.docVIP

 PAGE \* MERGEFORMAT 29 China’s advertising in action Once upon a time, the mall Bosha and the contest was submerged in one among the din of advertising, if the evolution of the market economy is already quietly opened the curtain on China’s commercial warfare, then the advertising is beating the prestige of this great show for percussion. Advertising, enterprise and business strength of a trial of strength between the surface? Advertising, is a race between the product and another product line of sight? Advertising is the art of the business’s packaging? Advertising, so that the added value of goods increased intelligence? Advertising, brand management is the only way? Or is advertising the brand and the brand was created between the law of the jungle? Perhaps, Chinese entrepreneurs had no time to think such a complicated issue, we involuntarily involved in a protracted war of advertising. China’s advertising in action Looking at developments in the Mainland of China advertising industry, and does not mutatis mutandis, the developed countries, even in comparison with the Hong Kong and Taiwan in terms of creativity, the production, or put all have a larger quantity of the gap. To 1993, national advertising accounted for the proportion of GDP is only about 0.4% in 2000 is expected to reach 0.9%. In Hong Kong and Taiwan in the late 8O have reached around 1%; advertising costs per capita is still only in Hong Kong, Taiwan, about 1% of gross domestic advertising (in 1993 13.4 billion), even lower than the nation’s largest advertisers, a company The advertising investment (about 20 billion U.S. dollars). Nevertheless. Since the 80s, the domestic ad spending soars, the number of targets hit the highest record in 1981 and 1993 the average growth rate of more than Hong Kong, Taiwan, advertising sales average annual growth of 4O%, single-digit average annual growth of advertising more than 20%; advertising the number of employees an average annual growth over