China Jin VS Coconut Island Deer Tortoise Wine Wine.docVIP

 PAGE \* MERGEFORMAT 7 China Jin VS Coconut Island Deer Tortoise Wine Wine Health wine is, by definition is a wine with a health care function, and health care products and wine all have a close relationship. Health care products to consumers experiencing a crisis of confidence in 2000, liquor-making industry is to bear the tax system in 2001, the pain of adjustment, are all experiencing significant market decline. But the health-care wine market does not seem to be affected. The last three years, China’s health-care wine market with more than 30% per year rate of growth of the industry ranked the first three turtles of Hainan Coconut Island Deer wine, fresh wine, Hubei, Zhejiang and in Wujiapi caused by alcohol, its annual sales volume adds up more than 1 billion yuan. But the reality is: in 2003 the first three brands of Chinese health-care wine combined annual sales volume is less than a year JLF liquor brand sales. Coconut Island Deer Tortoise wine and fresh wine marketing in recent years to promote the most professional and powerful integrated national health wine brands; Both are listed companies, has a strong capital strength; both target the same consumer orientation, mid-range consumer . However, differences are more apparent. Coconut Island Deer Tortoise Wine: precision winning high ground Market Layout: First take consumer-grade high-spending environment, the more mature markets in eastern China, future battles the Central Plains into the Fall beach Beijing. East China, Central China, Beijing, 3:00 into the face, another infiltration at the right time to the city’s chances of success level, selected to occupy the high ground the urban area. And to steady, accurate and relentless, block the promotion of integration of power to conquer new territories formed a health-care wine success story.If health care in Shanghai wine market, wine with Coconut Island Deer Tortoise 70%Share of the above topped; Portfolio :Coconut Island, a deer with high-