China inevitable trend of prescription drug marketing.docVIP

 PAGE \* MERGEFORMAT 6 China inevitable trend of prescription drug marketing Although the OTC market showed good vitality, however, the pharmaceutical market for prescription drugs continues to occupy the dominant position, but their status does not match the sales of prescription drugs into trouble. At present, a common fact that - hanging gold sales, troubled by a large number of medical workers, the majority of patients, and all of the domestic pharmaceutical companies, we are limited to the embarrassing situation in a dilemma. Most people think that in 2003 most likely to produce fertile ground for corruption, has been transferred to France from the engineering review of the health care system has been pure. From the late 80s of last century and hung the angels in white gold sales from the top of the pyramid gradually drag the bottom, there appears to no longer trust the health of our patron saint, receiving medical treatment for the former always requires careful thought. With the growing voice of public opinion against corruption, the doctors conducting the normal course of practice doctor is no longer confident of the prescription, the same also need careful consideration from the non-medical point of view. Doctors and patients no longer seems highly unified organism, but a pair of deep contradiction. All things are to follow the evolution of the principle, long ago, advanced the United States older brother, also was troubled by the corruption of the Chinese medicine sector, but with the development of productive forces, and was finally entered a virtuous circle of the realm, but also created a carrier-class multinational pharmaceutical companies . So if China’s pharmaceutical market will reach this state do? As the state’s macro-control, GMP, GSP, GCP, GLP, GAP, and other policies enacted, even though these specific policies in the implementation of the process there are many man-made factors, but to the good development trend is indisputable. China’s