China Marketing 20 years- strong medicine ripening of puberty (I).docVIP

 PAGE \* MERGEFORMAT 72 China Marketing 20 years: strong medicine ripening of puberty (I) [Primer] In 2005, the upcoming time to discuss the Chinese market 20 years or 25 years, the topic, there is no essential difference: that 25 years from the reform and opening up began in 1979; that for 20 years, it is omitted brewing and germination of the market economy the first few years, will cut into the eye directly to this turbulent era. Launched in 1985, the ‘China Business’ just witnessed throughout history. 20 years time, the baby born, grown up enough. Was born in a hotbed of capitalism than on the history of Europe and the United States over the past century in terms of marketing, 20 appear to be so inadequate. However, history is so that China’s accession to WTO is already three years, when left to the Chinese market on the growth and development of such a period of time, and it stimulated further by the inevitable growth of the ultra-long. Price war, CIS wave, advertising standard king hegemony, terminal run-off ... ... in a field event in vivid, 4P, planning, positioning, integrated marketing communication ... ... again and again the impact of the human brain marketing, brand management, direct marketing, e - commerce, database marketing ... ... all the marketing mode rushing toward us. Every business revolution is a strong medicine, though apt to cause abnormal expansion, although many left now are difficult to eradicate the aftermath, but no one doubts it is a necessity. China marketing is to such a vigorous, while the acceleration of learning and expeditious manner while running from the bud into full-fledged. However, the vitality of spring is not a harvest season, the ultra-long growth in sales in China for 20 years does not mean a real maturity. 20 years and more have been ripening means that adolescent coming to an end, the marketing industry at this time into a temporary ‘depressed’ state will no longer cause for concern - this is a sign of a fr