Childrens food market needs depth segmentation.docVIP

 PAGE \* MERGEFORMAT 8 Children’s food market needs depth segmentation Looking at today’s food market, especially the snack food market, all kinds of baby food can be said to account for a larger proportion of its bewildering variety of new styles, what biscuits, jelly, preserves and so is the variety, children’s food growing consumer market Naturally, many manufacturers also brought unprecedented opportunities, but also created a pleasure, Wang Zi and some other industries strong brand. However, as market competition becomes stronger, I see that the majority of children’s food manufacturers to follow suit in marketing on the prevalence of the phenomenon of imitation, more are due to not doing in-depth market segmentation, resulting in lost business opportunities, competitive weakness. Children’s ‘growth needs’ need to be subdivided Children are part of ‘growth’ of consumers, with different ‘growth stage’, he was naturally not the same as consumer demand, which is relatively stable adult consumer groups are different. So we need to focus on products targeting children’s ‘growth needs’ to do the article, the overall view :0-12-year-old children are usually in the ‘physical development’, ‘mental cultivation’, ‘brain development’, ‘quality education’ This four parents and the community most in need of care help; In particular, 0-6-year-olds relative need ‘physical development’ and ‘mental cultivation’ in related food; 6-12 year-olds were biased in favor of ‘brain development’ and ‘quality education’ in food. In turn, this requires us to adapt to the enterprises in the different characteristics of children, consumer groups, the need for focus on the ‘demand for children’s growth point’ to develop a different personality products. From the market point of view, for the ‘physical development’ and ‘brain development’ products more, such as dairy products, brain, health care products, etc., but for the ‘mental cultivation’ and ‘quality education’ products are less.