Childrens furniture must be differentiated brand positioning.docVIP

 PAGE \* MERGEFORMAT 6 Children’s furniture must be differentiated brand positioning In recent years, the development of children’s furniture industry point of view, China’s children’s furniture industry, brand awareness has been awakened, and the brand has been recognized the importance of long-term development for enterprises. Therefore, more and more enterprises to build the brand into the strategic planning, such as ‘Hei Bao Dream’, ‘Fu Laisha’, ‘Colorful Life’, ‘Jia Lu’, ‘Love Castle’, etc., are in brand an important step in shaping sold or has made some achievements. Brand for the late start of the children’s furniture industry is particularly important, many companies are at the same starting line, the one who’s brand can be the first to allow consumers to accept, so that social identity and achieved a certain degree of popularity and reputation, this company will be able to ahead of other competitors emerge in the children’s furniture industry. Children’s furniture industry is in desperate need to build a strong brand to keep the corporate real and lasting competitive advantage. Children’s furniture industry to promote brand awareness of the awakening of the children’s furniture industry booming, many children’s furniture brands suddenly rise. However, the current children’s furniture market, although the brand is huge, but it is very similar to the brand’s core values. Most of positioning in the ‘fashion green’ and ‘children first’ in these two areas, out of this positioning, few of the very few. ‘Colorful Life’, ‘Dream for Love’, ‘Four Seasons Fun’, ‘child’s dream’, ‘Pine Castle Kingdom’ and other children’s furniture to highlight the brand’s core values are ‘fashionable green’. ‘QQ-line’, ‘Sunshine Baby’, ‘Cambridge, love’, etc. in order to ‘All for children’, ‘give the child the best’ for the advertisement, the brand’s core values are no different. Homogenization of the brand positioning is not commercial strength and market competitiveness. In to