China Marketing 20 years- strong medicine ripening adolescent (Part Two).docVIP

 PAGE \* MERGEFORMAT 70 China Marketing 20 years: strong medicine ripening adolescent (Part Two) 8, knowledge of marketing, Glanz and create new ways of life Scenario representation: By Glanz, chairman and general manager Liang Qingde’s words, people are bombarded with ads to occupy the market, while Glanz is in use of knowledge and culture to develop the market, both in the eyes of consumers status differences can be imagined. Glanz from 95 onwards began throughout the country carried out a large-scale microwave popularize knowledge of activities to publicize the microwave oven; the same time, gathered a large number of experts and scholars to compile the cost of a year’s time, compiled out of the world’s largest microwave oven recipes most all of the ‘microwave ovens and food 900 cases of the use of Daquan’, together with the ‘how to buy microwave oven’, ‘How do I maintain microwave ovens’ and other booklets composed of series of books, more than 30 cities across the country to carry out large-scale shopping malls with book activities, and India system, millions of sheets of microwave recipes CD free of charge to the consumer. Meanwhile, the Glanz family in many newspapers across the country to set up special columns in the form of a amp;quot;microwave oven User Guideamp;quot;, amp;quot;Experts on microwave ovensamp;quot; and other columns, microwave oven features a comprehensive introduction and selection, use, maintenance, maintenance methods. Glanz who spared no effort to introduce the basic knowledge of microwave ovens, considerable impetus to the microwave oven market consumption, making the product concept of microwave ovens deep to stay in the minds of consumers, and generate the desire to buy microwave oven. Although this approach is also cost a lot, but compared to television advertising is still reaching cost-saving purposes, and has made television advertising with different effect. This kind of makes the customer more receptive and understan