China Marketing Criticism Series 3- economic crisis local enterprises when away from the impulsive disorder.docVIP

 PAGE \* MERGEFORMAT 9 China Marketing Criticism Series 3: economic crisis local enterprises when away from the ‘impulsive disorder’ The economic downturn, companies are becoming impetuous up. Not long ago, the author of a president and a city in Guangdong, the class, he would face in a matter of surprise thing. The theme of the course is breaking up corporate marketing and marketing to enhance the performance of the eight strategies in the classroom, when I mentioned the case of Haier’s growth and its diversification strategy from the brand strategy and then to the international strategy, an ‘a family and with mouth ‘and obvious features of lighting with a family-oriented business owners, or business owners (which can not be regarded as entrepreneurs), I raise their hands to make their own question:’ Haier has become obsolete, there is no learning, and meaning ‘ . This is so that I was shocked, Haier Group is China’s most famous among the local enterprises and successful one of the enterprises, although it was also the era of growth and success of the background or stamp, but according to three stages of development of enterprises were made to enhance product the quality of core competitiveness and enhance their overall competitiveness and enhance its international competitiveness, showing a stronger and larger enterprises can not succeed, in order from the local to international, it must go through three phases of its operation the core, may I ask, what businesses want to go abroad, do not need this in three stages? Therefore, I think his statement was Haier outdated incomprehensible. ‘History as a mirror, one can know the rise and fall; to man-made lesson from this, we can see advantages and disadvantages. ‘Step back in terms of, if Haier is outdated, why are so many local enterprises, foreign enterprises and even to Haier to learn? If Haier is outdated, who is now the new darling of the times it? Whether the era of trendy new favorite like Haier have t