China marketing confusion.docVIP

 PAGE \* MERGEFORMAT 7 China marketing confusion For a brand and marketing, and perhaps many of you know way, yes, we are deeply influenced by a variety of methodologies and coerced, and the applied aspects of the business, the facts as you can see, companies, brands, and has not change, China has completely fallen into the cycle of methodology, “heavy and light road operation” mentality of the Chinese enterprises generally impetuous short-sighted, it is not Chinese companies and brands have made considerable progress has always been the core reason .-- What business channel? This China business, marketing industry, the brand of the most core proposition should be asking! The growing wealth of the material world the human spirit did not change the world weak, today’s China has an unprecedented material progress, and we are farther and farther away from nature: ecological imbalance, environmental degradation, extreme pleasure of the human spirit behind the world of unspeakable pain: mental stress, empty and alone, growing, personality distortions, moral hazard, a crisis of faith, people are mad chase of foreign objects. Development of the market fundamentally is to use the power of differentiation to dig people’s hearts desire, desire more and more, the market growing, when the desire to counter the development of the market, when the desire to become entrepreneurs and managers of all Chinese the development of the most powerful motive, we know that this is bound to be a brand can not be grown. Development of market economy three decades one of the best lessons to be learned is: the spirit of civilization should not be lagging behind the proposed material. And this is precisely what the company’s most lessons to be learned. All to see the status quo can be seen that more Chinese enterprises mostly go into the methodology of the alley and can not extricate themselves, similar to the diversity, Blue Ocean Strategy, light balance, positioning of the brand on